Ron Cadman: Rebranding Is Important When You ID Value-Add Multifamily Investments
All of a sudden, you notice a value-add multifamily investment opportunity that appears to be quite lucrative in Alberta, Canada. It’s as if the real estate gods have removed a valuable piece of property from their heavenly realm and placed it right before your path. Although the angels are singing in the back of your mind, figuring out how to maximize this opportunity through rebranding is at the forefront of your mind. Here’s a look at how you can use rebranding techniques to capitalize on your multifamily opportunity, according to real estate investor Ron Cadman of Investar USA. For starters, you can use both exterior and interior upgrades to give your multifamily investment property a modern identity. As an example, you may want to paint the building a different color scheme. You could also design new signs or even change your name as part of your rebranding efforts. All of this can increase your property’s value via creating a robust community presence and image. If you do rev...