Ron Cadman: Rebranding Is Important When You ID Value-Add Multifamily Investments

All of a sudden, you notice a value-add multifamily investment opportunity that appears to be quite lucrative in Alberta, Canada. It’s as if the real estate gods have removed a valuable piece of property from their heavenly realm and placed it right before your path. Although the angels are singing in the back of your mind, figuring out how to maximize this opportunity through rebranding is at the forefront of your mind. Here’s a look at how you can use rebranding techniques to capitalize on your multifamily opportunity, according to real estate investor Ron Cadman of Investar USA.

For starters, you can use both exterior and interior upgrades to give your multifamily investment property a modern identity. As an example, you may want to paint the building a different color scheme. You could also design new signs or even change your name as part of your rebranding efforts. All of this can increase your property’s value via creating a robust community presence and image.

If you do revamp your signage or name, make sure that you make similar branding and color changes to the company’s social media and website. This will help you to establish the visibility and identity of your brand for possible residents and should lead to more lease signings. In addition, it can create a reference point for your existenting tenants who may be referring friends to your property.
You can also expand your multifamily property’s presence online as part of your rebranding efforts. Furthermore, keep in mind your property submarket’s demands and demographics when marketing your property to potential tenants.

The more creative you are in your rebranding efforts, the more likely you are to take full advantage of the current demand for multifamily properties, which remains high. However, being creative doesn’t mean you have to make dramatic and costly renovations. A little can go a long way when it comes to rebranding value-add multifamily investment properties.

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